Currently in our eleventh year of production, the
South Plainfield Observer is the official newspaper for the Borough of
South Plainfield. Our publication date is every Friday.
We are dedicated to providing local news on issues affecting the Borough
as well as information on schools, sports, obituaries and more. We also spotlight local businesses
as well as notable individuals. The newspaper also provides information on job opportunities and
local services.
Additionally, we are the proud sponsor, along with Hometown Heros, of the Junior Journalist Contest.
Our goal is to encourage all of our students to "Write On!" Last year, we had hundreds
of entries from all of our public schools as well as Sacred Heart School. Winners are chosen
weekly from October through May, and receive a free T-Shirt and a free dinner for their families, delivered to their home by
Charlie and Debbie Kurland, owners of Hometown Heros. All the winners and their parents will
be honored at a year-end banquet courtesy of Hometown Heros.
The South Plainfield Observer is sold through home delivery and in more than twenty stores locally.
Our paid circulation is approximately 3,200. Four times a year, the newspaper is mailed to every home and business
in South Plainfield, approximately 10,000. The date of our next mass mailing will be Friday, August 29.
Our advertising rates are as follows:
OPEN RATE: $10.95/column inch
6 times: $9.95/column inch
12 times: $9.35/column inch
26 times: $8.75/column inch
52 times: $7.75/column inch
SIZE SPECIFICATIONS:
1 col = 11 picas, 1-13/16 inches
2 col = 23 picas, 3-7/8 inches
3 col = 35 picas, 5-7/8 inches
4 col = 47 picas, 7-7/8 inches
5 col = 59 picas, 9-7/8 inches
FULL PAGE: $770.00 (5 col x 16")
HALF PAGE: $412.00 (5 col x 8" or 4 col x 10")
QUARTER PAGE: $209.00 (3 col x 6.5" or 2 col x 10" or 4 col x 5")
AD DESIGN CHARGE: $40 minimum first ad
CLASSIFIED ADVERTISING:
Open Rate: $15 for 3 lines (80-85 characters)
$1 per each additional line
10% discount for 4 time consecutive run ($54 for 3 line ad)
Display advertising rate: $10.95 per column inch
COLOR: Standard PMS Color--$120/per color; 4/C Process--$484
DEADLINES
Display Ads That Need Designing: Thursday Prior to Publication Date
(8 days prior)
Classified Ad Copy: Monday, 5 PM
Camera-Ready, Display Ads: Monday, 5 PM
Ads in PDF format may be E-mailed to:
spobserver@comcast.net
Business & Professional: new rates effective May 2008
$185 for 1 col x 2 inches, 10 issues
$350 for 2 col x 2 inches, 10 issues
A savings of 20% off open advertising rates.
Advertiser must commit to run weekly, 10 times.
Reprints (color or black and white) of individual photographs are available for purchase. Full page reprints
in black and white or color are also available. Call for pricing information.
Ask About Advertising on our Web Site!
CONTACT US:
Publisher, Nancy Grennier
Advertising Manager, Sue Kaneps
Advertising Sales Rep, Jane Dornick
Advertising Sales Rep, Jean Fultz
Advertising Sales Rep, Roxanne Cortese
We reserve the right to edit, alter or reject any ad. Position is not guaranteed unless paid for.
We shall not be held liable for failure to insert an advertisement. Publisher will adjust billing to reflect
frequency insertions. Publisher reserves the right to revise rates, discounts and other provisions of
rate card. Advertising charges are due upon receipt of billing. Recognized advertising retail rates
are non-commissionable. Agencies may add 15% commission. Rates effective 5/2008 and are subject to change.
